According to domestic newspapers, the capacity of China’s stationery market has exceeded RMB 100 billion, and the pace of development has reached double digits. With the development of the domestic economy and the increase in the purchasing power of the group, the development of this industry will be further accelerated. If the development of the stationery industry is divided into a primary stage, a competitive stage, and a mature stage, the stationery industry has entered a stage of competition, and the mode of competition has also shifted from single competition to multi-faceted competition such as service, management, and shopping environment. Faced with a wide range of stationery products, consumers have more and more choices. With the influx of foreign competitors, the pressure of competition in the entire market continues to increase, and future competition will be more brutal.
Channel integration is the most critical, urgent and most important issue that needs to be solved immediately for office stationery production and distribution companies. Industry distribution channels are long and narrow, and product delivery is slow. The most important thing is that this ladder-like channel structure has seriously led to a decline in product gross profit margin, which is not conducive to large-scale, rapid and long-term development of the company. Therefore, office stationery companies first solve the problem of channel integration.
