Stationery market prospects
The survey report shows that the prospects for the Chinese stationery market are broad. This is a fact that is obvious to all, but only branded stationery with high product quality and innovative designs can obtain higher added value. The survey report shows that 72.5% of consumers choose stationery as a reference element that is not only the main function of the product, but also more interested in other subsidiary functions.
For example, the best-selling special-shaped pens are representative of them. The person in charge of the marketing department said: “At present, there are many types of special-shaped pens on the market, and the functions are becoming more and more diversified, and the creativity is becoming more and more incredible. Shaking pens, styling pens, quill pens, fruit pens, gear pens …Just hearing these names makes me feel fresh. Nowadays pens are not just simple pens, they are more like toys, and even works of art. Apart from students, adults also like these new things very much. These aliens Another important sales channel for pens is gifts and premiums from enterprises and institutions.”
