From the perspective of the domestic market, there are currently about 180 million primary and secondary school students in my country, about 3 million college students, about 50 million adult students, about 34 million leaders of enterprises and institutions, and there are even larger places. Employers of private commercial companies, etc. The development of society requires further enhancement of the cultural and educational quality of the people, the amount of investment in education has increased substantially, and the office stationery industry has a very broad consumer market. For a long time, due to the high gross profit margin of the office stationery industry, many manufacturers and investors are rushing to make a serious waste of production resources, the sales channel construction system is weak and imperfect; the good and the bad products of enterprises and products are mixed, and the industry channels are chaotic. After my country’s accession to the WTO, the huge office stationery consumer market has also attracted the active involvement of foreign capital.
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